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About Us
Why Advertise On Quicken?
 Access to highly desirable target audience
Quicken.com.au provides a direct path to the Web's most affluent consumers. Our customers are:

 well-educated
 AB's
 male skew
 average income is three times the national average
 96% manage their own investments
 90% own shares

 Leverage brand positioning with an expanding company
Quicken is one of the best known and most trusted personal and business finance software and Internet brands in the world.

Quicken is expanding with the growth of its Internet presence into other parts of Australasia. Sites are being developed in Singapore, Hong Kong, New Zealand and Malaysia. Your potential audience reach can be extended to include these other regions.

 Targeting capabilities
Targeting is perhaps the most important aspect of any successful advertising campaign. Through the use of sophisticated ad-serving technology provided by PostClick, we can help advertisers and sponsors to deliver targeted adverts across different categories of the Quicken website.

PostClick and Quicken work with advertisers and sponsors to ensure that their message is exposed in the most suitable category for their target audience.

 High quality content and transaction environment
Quicken.com.au and its affiliated website offer comprehensive and independent information and provide customers with the tools to make informed decisions about their finances. Once they have made a decision, they are then able to transact through the site.

 Length of time spent on the Quicken site
Customers are involved with the site and therefore stay longer. Quicken.com.au customers spend a long time on the site - an average of 16 minutes in 2002.

 High traffic resulting in a wide audience
Quicken.com.au is one of the top 10 most trafficked finance sites in Australia, with an average of more than 1.5 million impressions and 400,000 unique visitors a month.

The growth of the online financial marketplace in Australia has meant that millions of individuals are now using the Internet to manage their financial lives. Research indicates that more and more people are using the net to research investment opportunities or manage their investments (eFinance).

As Australians lead the world in the ownership of shares, Australian sites which offer an easy to use share trading facility are receiving very high amounts of traffic of a very diverse nature. Quick.Broker™ is Quicken's online share trading facility and draws many investors every day.

 Loyal users - your best prospects
Analysts indicate that finance sites are among the stickiest for online users. This figure becomes even more significant when comparing use of home users and workplace users. According to Nielsen/Net Ratings, workers spend an estimated 102% more time on finance sites. Quicken.com.au has a high repeat-user rate with visitors returning on average 4 times a week.